It takes less than 3 seconds for a visitor to decide if he would scroll down the website further or skip to another one. So, it is feasible to say that a design of the website influences almost everything, in one way or the other.
With design being the first impression on the visitors, you would certainly want it to be a bang-on. People should get an idea of what the site is all about. If not, chances are people would simply abandon the website, leading to high bounce rates. So, given below are the 3 common faux pas, and how to get rid of them.
The website that caters speed will always be the ultimate winner. The search engines take page loading factor quite seriously, especially when most of the traffic comes from mobile devices with slow connections.
What You Can Do
One of the easiest and effective way to instantly boost up the responsiveness of your website is by signing up with a good web host that provides you with necessary storage and band allocation.
- Opt For A Quality Web Host
A website gradually gets loaded up over the time with themes, plugins, extensions etc. Keep a track of all the unnecessary resources that are present in the database and remove such items as often as possible.
- Maintain Your Database
A website usually creates an HTML version which is provided to the viewer. Rather than repeating this process for every new visitor to your site, it is better to save a copy of HTML. This will ensure that the visitors are able to access the website content more quickly.
- Use Website Caching
2. Too Much Info Is No GoodA website with less but sharp features and content will always rule out a website brimmed with useless information. The aim of the web designer should be to enable the visitors with the easiest path to get along the web content. Information should be delivered in bits, so that everything is soaked up effectively.
If the visitor is not able to figure out where to click or what to do next, he will simply get off your site. Same is the case with the featured pop-ups and videos. Although these are effective ways of connecting with the audience, if overdone, will break the interest of the visitor.
What You Can Do
Of course we now have unlimited options for promo videos, presentations and what not. But rather than adding all up, try to trim down the load and keep it clean. Set rules for every page and limit the pictures and animations accordingly.
- The Simpler, The Better
White space acts as a much-needed pause to the viewer’s eyes. This also lets you narrow down the focus of the visitor on the most important points.
- White Spaces Are Critical
Keep similar layout and color scheme among all the web pages. Viewers should not feel that they are on any other website if they browse to the next page.
- Keep A Steady Flow Throughout
3. Drowsy Website NavigationWhat is the primary source the visitors rely on to view the contents of the website? It is the menu. So, in order to value it’s importance, the menu should be easy to understand as well as adaptable.
It is often seen that designers simply rely on the content management system to handle the navigation part of the website. Instead, direct addition of web pages leads to a clumsy site navigation, leaving the visitors clueless.
What You Can Do
If you think that some of the elements can be removed without much affecting the website, remove it right away. There is simply no need to provide all the important details in the navigation. You might think that offering every detail is a good idea. But the more the options, the higher are the chances that you would confuse the visitor to call for a decision. For enabling the viewer to call for the right action, the less is better.
- Slice Off The Lesser Important Elements
Though you should not rely on it completely, navigation breadcrumbs can be used. It acts as an important safety net for the website visitors to click on, in case they find themselves lost in the navigation. A common case is when a visitor lands on any of your web pages via search engine suggestions.
- Use Navigation Breadcrumbs
Once the visitors are done with reviewing a post or any other content, give them options for a call to action. Use related links that redirect them to the action of their choice. This will also help you in keeping the audience engaged as well as drawing more traffic on your website.
- Use Related Links
Sophia Phillips is an expert frond-end & WordPress developer. Currently, she is employed with WordPrax Ltd.- a leading PSD to WordPress theme converter company. Sophia has had written a remarkable number of articles on WordPress tricks and tips.